frequently asked questions

What’s Dirt?

Dirt is a dessert brand reimagining classic desserts and treats with wholesome, plant-based ingredients you and your family can trust. Our first line of products is a luscious, plant-based non-dairy gelato with real food ingredients, adaptogens, and zero added sugar, that just happens to be Paleo, Vegan, Gluten-free, and Whole30ish. It’s crafted to change the way you think about dessert.

How is Dirt gelato different from other non-dairy frozen desserts I know and love?

Unlike many non-dairy ice creams that either have a ton of sugar, or use artificial, processed sugars to keep their sugar grams down, but sweetness up, we use dates. A real, grown-on-a-tree fruit that provides lots of delicious, but unquestionable sweetness.

We are the first brand to make a base with pumpkin seed milk, and instead of using pre-made milks with stabilizers and very small amounts of actual seeds and lots of water, we make our base from scratch and include a boat-load of pumpkin seeds, so that your treat is truly nutrient dense.

Eat Dirt post workout, throw it on your kids’ pancakes, or have it as a nightly ritual. Our desserts aren’t an unhealthy indulgence for random Friday nights, they are nutritious, tasty, and for everyday consumption.

When will you be available in grocery stores?

Subscribe to be in the know about our upcoming launch, new flavors, products, deals, and content we publish to promote a healthier you.

What is XYZ ingredient and why did you use it?

Detailed information about all of our ingredients is listed on our ingredients page. Let us know if you have specific questions beyond that, and we'll help you out. 

Why don’t you ship Dirt?

Shipping ice cream is scary! We’ll be doing it soon. Stay tuned.

Why do you use gums?

Good question. This is something we’re actively exploring how to reduce and/or eliminate, but in the meantime, here’s why:

Gums are a critical part of non-dairy formulation in particular. They help they reduce ice crystal growth, air bubble size, slowdown melting so we can distribute nice cream, increase smoothness and creaminess without adding more sugar (you basically have to choose!), and they help extend the shelf life of our product, which is essential for us to be able to collaborate with retailers so you, our wonderful customer, can purchase our product. That being said, there are a wide spectrum of gums, and we use the best. We only use a plant-derived gum that is naturally extracted from whole seeds: locust/carob bean gum, which comes from the seeds of the Carob Tree.